+400% revisit rate and a notable rise in business sales and revenue from the owner's own words.
Industry
E-commerce, handmade fashion
My role
Full-stack engineer, designer, solo
Timeline
2 weeks
Expectations from client
Mrs. Fariha wanted a cute and unique website for her brand in Algeria. She was just starting and wanted it to feel different and elegant.
What I delivered
Custom branded storefront with product-focused layouts, responsive design, strong visual storytelling, and conversion-optimized UX.
Problem
Rimoucha Couture, a family business selling handmade kids' dresses and kitchen textiles, had no online presence. They were losing potential customers to competitors with generic template websites. They needed something that felt premium, warm, and trustworthy.
Solution
I built a custom conversion-focused storefront from scratch. No templates. The design emphasized the handmade quality, the family energy, and the uniqueness of each product. Every layout decision was made to guide the visitor toward purchasing, with clear product presentation and a simple checkout philosophy.
Process
Started with market analysis of competitors targeting Algerian mothers. Identified that most competitor sites felt cold and generic. Chose a color palette and typography that conveyed warmth and femininity without losing elegance. Built mobile-first since the target audience primarily uses phones. Focused on fast load times and smooth interactions.
Outcome
The owner reported a +400% increase in revisit rate and a notable rise in sales. Her exact words: she didn't expect it to be this good, and it alone motivates her to keep working.
What the client said
“Wow! I didn't expect it to be this good, it really looks unique, thank you so much, this alone motivates me to work.”
Tech stack
Need a conversion-focused storefront?
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